Utilization of Technology In Developing Digital Marketing for MSMEs at Sate Taichan Geh Bang Nut in Bandar Lampung City

Authors

  • Selin Faradina Universitas Lampung
  • Febiola Efriani Universitas Lampung
  • Nelly Fitria Universitas Lampung
  • Vindi Millenia Putri Universitas Lampung
  • Rica Sherly Permatasari Universitas Lampung
  • Yuniarti Fihartini Universitas Lampung

Keywords:

Marketing Strategy, Digital Marketing, Social Media Marketing, , Instagram, MSMEs Sate Taichan

Abstract

The Industrial Revolution 4.0 era has encouraged MSMEs players to adopt digital marketing to reach the market. The purpose of the research is to optimize digital marketing in Sate Taichan Geh Bang Nut MSMEs in Bandar Lampung through the provision of Instagram-based social media-based marketing strategies. The method used is qualitative descriptive with observation, interviews, and documentation. The results show that the main challenges faced include suboptimal content design, engagement, and social media planning. To overcome this, the service program is designed with a debriefing on content design using Canva, creating a social media calendar, and effective hashtag strategies. The impact of this program has increased the number of Instagram account followers, the quality of interaction with the audience has increased, and the brand positioning is stronger. A planned digital marketing strategy is an important step to support the competitiveness of MSMEs in the digital era.

References

Alviani, N. A., & Munawaroh. (2025). Digital Transformation in MSMEs in Increasing Market Competitiveness follows: data collection and characterization, analysis, interpretation of results, and recommendations The data obtained includes qualitative data through the process of selecting and simplifying data. MASMAN: Master of Management.

Amruddin, Priyanda, R., Siwi Agustina, T., Sri Ariantini, N., Gusti Ayu Lia Rusmayani, N., Astarani Aslindar, D., Puspita Ningsih, K., Wulandari, S., Putranto, P., Yuniati, I., Untari, I., Mujiani, S., & Wicaksono, D. (2022). Quantitative Research Methodology. In Pradina Pustaka. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI

Azazi, A., Alaydrus, H. R., Ariandini, A., Agustin, D., Pratama, H., & Bosrin, A. (2024). Provision of Digital Marketing Science to Increase the Sales of Rice Crackers at the Achmad Yani Orphanage, Pontianak City. Journal of Dedication, 4, 125–136.

Dewi, N. P. N. C., & Nasution, D. A. D. (2023). THE IMPORTANCE OF IMPLEMENTING E-COMMERCE FOR MSMEs AS A FORM OF DIGITAL MARKETING IN FACING THE INDUSTRIAL REVOLUTION 4.0. Journal of Management and Business Studies, 1(3), 566–577. https://e-journal.naureendigition.com/index.php/pmb

Dwijayanti, A., & Pramesti, P. (2021). The Utilization of Digital Marketing Strategies using E-Commerce in maintaining the Pempek4Beradek MSMEs Business during the Covid-19 Pandemic. Economics, 4(2), 68–73. https://journals.upi-yai.ac.id/index.php/IKRAITH-ABDIMAS/article/download/982/772

Friadi, J., Agestira, D., Avis Rumayar, M., & Dewiwin, N. (2022). Socialization and Counseling of Digital Marketing Strategies in E-Commerce-Based Baby Smart Baby Porridge MSMEs. Journal of Barelang Service, 4(1), 71–77. https://doi.org/10.33884/jpb.v4i1.4712

Kalam, K. K. (2020). Market Segmentation, Targeting and Positioning Strategy Adaptation for the Global Business of Vodafone Telecommunication Company. International Journal of Research and Innovation in Social Science, 4(6), 427–430. www.rsisinternational.org

Kartika Dewa, P., & Hadisantono. (2022). Online Marketing Design and Coaching Training for Culinary MSMEs in Temanggung. Indonesian Journal of Community Service, 2(4), 429–435. https://doi.org/10.52436/1.jpmi.681

Sasongko, D., Yuliawati, P. M., Nurhidayah, R., Utomo, R. G., Setyawan, A., & Suciati, K. (2021). Marketing Development of Asih MSMEs in Magelang Regency by utilizing digital marketing. Journal of Community Service Science and Technology, 7(1), 68–73. https://doi.org/10.32528/jpmi.v7i1.3943

Savitri, C., Marlena, N., Sudirman, A., Siagian, A. O., Pasaribu, S. E. S. P., Erna, Yuliawati, Y., & Al, E. (2022). Marketing Management (Hartini (ed.)). Indonesian Science Media.

Sentoso, A., Lady, Lady, Christini, J., Sandra, N., Clarissa, F., Tina, T., & Vivianti, W. (2023). Application of Digital Marketing Tools to Nuruto MSMEs. Saburai Journal of Management Science (JIMS), 9(1), 67–74. https://doi.org/10.24967/jims.v9i1.2278

Shoib, A. A., Dewi, A. P., Prista, D., & Wahyu, F. D. (2024). Analysis of STP Marketing Strategy (Segmenting, Targeting, Positioning) in Ceramic Craftsmen MSMEs (Case Study on MSMEs Denis Souvenir Sulastri). Sec. 2.

Suharmi, Ratnawati, M., & Selviani, A. (2024). The Utilization of Instagram Social Media in Increasing Sales of Angkringan Pojok Sate Taichan Jl. Letjend Suprapto, Bengkulu City. Multi-disciplinary Journal of Dehasen, 3(4), 331–338.

Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing. SAGE Publications, Limited.

Downloads

Published

2025-06-25

Issue

Vol. 1 No. 1 (2025): June

Section

Articles

License

Copyright (c) 2025 Selin Faradina, Febiola Efriani, Nelly Fitria, Vindi Millenia Putri, Rica Sherly Permatasari, Yuniarti Fihartini

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.