Vol. 1 No. 1 (2025): June

Articles

• The Implementation of Digital Marketing As A Marketing Strategy for MSMEs in Bandar Lampung Buonopasta: Pasta With Local Flavor

  Ledi Sibuea, Dewiana Sari Utami , Mahrinasari , Yuniarti Fihartini, Elvin Agustian-da, Farhatun Fitriyana Sofa

  1-8

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• Utilization of Technology In Developing Digital Marketing for MSMEs at Sate Taichan Geh Bang Nut in Bandar Lampung City

  Selin Faradina, Febiola Efriani, Nelly Fitria, Vindi Millenia Putri, Rica Sherly Permatasari, Yuniarti Fihartini

  9-19

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• Implementing Digital Marketing To Enhance The Effectiveness Of Automotive Service MSMEs Shine Pro Auto Protection

  Fadhil Farizi Mursyidan, Mahrinasari MS

  20-25

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• Product Marketing to Increase Knowledge and Skills of ME Smoothies MSMEs in Bandar Lampung

  Intan Lidiya Widuri, Mahrinasari MS, Yuniarti Fihartini, Khairunnisaa, Sri Hartati, Afrida Jayanti, Ranti Dwi Octaviani

  26-28

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• AIDA (Attention, Interest, Desire, Action) as a Social Media Marketing Strategy towards Customer Loyalty of Pelakor Laundry Business.

  Muhammad Izzatul Haq, Mohammad Adrian, Katty Cintiasari, Fernando Hosse Fahrezi, Mahrinasari MS

  29-39

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