Focus And Scope
The Journal of Marketing and Technology Management (JMTM) aims to bridge the academic and practical knowledge on the integration of marketing and technology management. The journal serves as a platform for researchers, practitioners, and policymakers to discuss innovative strategies, models, and applications within the scope of marketing and technological advancements.
Focus Areas:
Marketing Innovations and Technology
- Digital marketing strategies and tools
- Marketing Strategy
- Marketing Information System
- Customer relationship management (CRM) systems
- Social media and influencer marketing
- Marketing automation and artificial intelligence (AI) applications
Technology Management
- Emerging technologies and their applications in business
- Internet of Things (IoT) in marketing and supply chain
- Big data analytics and consumer insights
- Technology adoption and innovation diffusion
- Sytem Information Management
Consumer Behavior and Technology
- Behavioral studies in digital platforms
- Consumer decision-making in technology-driven environments
- Personalization and consumer data privacy
- User experience (UX) and design thinking
E-Commerce and Omni-Channel Marketing
- Strategies for online and offline integration
- Mobile commerce and app-based marketing
- Logistics and supply chain innovations in e-commerce
Entrepreneurship and Startups
- Technology adoption in startup ecosystems
- Innovative business models integrating technology and marketing
- Challenges in scaling technology-driven ventures
Sustainability and Ethics
- Green marketing and sustainable technological practices
- Ethical considerations in marketing technologies
- Corporate social responsibility (CSR) in technology-oriented marketing
Scope:
The journal accepts a wide range of manuscript types, including but not limited to:
Research Articles: Empirical and theoretical studies contributing to the advancement of knowledge.
Review Articles: Comprehensive overviews of current trends and future directions in marketing and technology management.
Case Studies: Real-world examples illustrating the application of marketing and technology concepts.
Conceptual Papers: Discussions presenting innovative frameworks and ideas.
The journal welcomes submissions from various disciplines, including marketing, management, computer science, psychology, economics, and information systems. JMTM is committed to fostering interdisciplinary collaborations to address complex challenges at the intersection of marketing and technology management.
