Vol. 1 No. 1 (2025): June

Articles

• The Influence Of Product Diversification, Service Quality, Price, Lifestyle, And Product Knowledge On Consumer Purchase Decisions : Financial Perspectives From The Electronics Retail Sector

  Bayu Wijayantini, Tegar Laksamana Wahyudi , Retno Endah Supeni

  1-8

  • PDF

• Influence of Security and Ease of Use on Repurchase Intention on Virtual Hotel Operator (VHO) Websites

  Mutiara Aziza Ramadhani

  9-15

  • PDF

• The Effect of Live Streaming and Free Shipping on Tiktok Shop’s Purchase Decisions Moderated by Discounts Price

  Novitasari, Lentina Wati Simarmata

  16-28

  • PDF

• The Influence Of Social Media Marketing And Electronic Word Of Mouth On Purchase Decisions At Vill Garden Moderated By Store Atmosphere

  Ida Jaya, Raihani Vinada

  29-43

  • PDF

• The Influence Of Hedonic And Fear Of Missing Out (Fomo) On The Interest In Buying Lapubu Dolls Among Gen Z In Bandar Lampung, Moderated By Influencers

  Deny Rolind Zabara, Gema Cahyo Nuranto

  44-54

  • PDF