Vol. 1 No. 2 (2025): Desember

Articles

• Strategic Integration of Customer Relationship Management Across Entrepreneurship, Marketing, and Human Resource Management: A PRISMA-Based Systematic Literature Review

  Princhita Nabila Maram Pahlawan, Nurendah Shinta Rachmawati, Dea Delia Lestari, Risty Rahma Dafina, Ratna Arista Dewi

  55-67

  • PDF

  DOI: https://doi.org/10.66016/jmtm.v1i2.16

• The Influence of User-Generated Content on Online Impulsive Buying Intention and Behavior A Study of Generation Z

  Sarah Tsabitah

  68-75

  • PDF

  DOI: https://doi.org/10.66016/jmtm.v1i2.17

• The Effect of Technology Acceptance Model (TAM) on Trust toward GrabFood Dine-Out Deals Feature from Generation Z Perspective in Indonesia

  Maria Siregar

  76-82

  • PDF

  DOI: https://doi.org/10.66016/jmtm.v1i2.18

• The Influence of Promotion through Instagram Social Media and Electronic Word of Mouth (eWOM) on Consumer Purchase Decisions of Kopi Ketje Panglima Polim in Bandar Lampung

  Novitasari, Arya Badaruddin

  83-94

  • PDF

  DOI: https://doi.org/10.66016/jmtm.v1i2.20

• The Influence of Instagram Social Media Marketing and Brand Image on Consumer Purchase Decisions at Delapan Enam Coffee

  Deny Rolind Zabara, Nurrahmah Destrianingsih

  95-103

  • PDF

  DOI: https://doi.org/10.66016/jmtm.v1i2.21

• The The Effect Of Work Discipline And Non-Physical Work Environment On Employee Performance In Bumi Waras District, Bandar Lampung City

  Ida Jaya, Azra Akinda Kurnia

  104-111

  • PDF

  DOI: https://doi.org/10.66016/jmtm.v1i2.22